BEHIND THE BRAND
Luisa Farah is a Mexican jeweller based in Wellington, New Zealand. Her curiosity and fascination for silversmithing manifested at an early age, when she would request rings as souvenirs from her parents’ travels.
Luisa obtained her bachelor’s degree in Architecture which provided her with the foundation of design evident in her pieces. Her attraction for silversmithing grew while living in Buenos Aires, where she gained exposure to craftsmanship and hands-on training. Upon returning to Mexico she began to live her passion, study with accomplished jewellers in Central Mexico and design her jewellery line.